SENDO E-commerce

Project Details

Client : Sendo

Date : 2017 – 2019

Services: Branding

Result in KPI: 2,5 million installs

Achiement: Top 1 App Store and Google Play (2019)

The Challenge:

The rapid growth of e-commerce in 2017 – 2019 had intensified competition among platforms, making it increasingly challenging for Sendo to run effective app install campaigns. Competitors invest heavily in advertising, offering aggressive discounts and advanced targeting strategies to capture user attention.

Solution:

Innovated video ad formats to highlight app features and value, engaging users with fresh, captivating content.

Regularly updated creatives and optimized campaigns through A/B testing for maximum impact.

Conducted in-depth research to identify and target potential users with precision, improving conversion rates.

Focused on scaling successful campaigns across markets while maintaining performance metrics.