Tân Tam Quốc – Itap game

Project Details

Client : Tân Tam Quốc – ITAP GAME

Date : N/A

Services: Branding

Result in KPI: 34,709 installs

The Challenge:

With a limited budget of $30 allocated for a Google Search campaign over three weeks, achieving a CPI target of $1 and driving NRU (new registered users) at $15 per login for the Tân Tam Quốc iTap game posed a significant challenge. The game’s large file size added an extra layer of difficulty, potentially discouraging user downloads.

Solution:

Despite these hurdles, the campaign successfully delivered results, achieving a CPI slightly above plan at $1.5.

Target precise audience by demographics, interests, and device usage.

Use engaging video ads showcasing gameplay and features.

Experiment with different ad formats, audiences, and creatives.

Engage users who interacted but didn’t install.

Result in KPI: 34,709 installs