Hung Le

Media Leader

Managing Digital Marketing Performance Across Channels (Google Ads, Facebook Ads, Tiktok,…)

• Strategic Planning and Execution
• Channel Optimization
• Data-Driven Decisions
• App/Web Growth Management
• Among the first team members to run the Shopping campaign in the Vietnam market, achieving an ROI of 3.5
• Redirected ads to mobile trends channel, resulting in a 84% growth in traffic and a 122% increase in revenue
• Managed all digital channels, optimizing costs by 30% across CPS, CPNB and CPB metrics
• Collaborated with multiple ad networks to acquire 20 million new installs annually.

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