Golden Land
Caraworld Projects
Tân Tam Quốc – Itap GAME
New Customer Acquisition
Sendo Ecommerce
The Challenge:
The rapid growth of e-commerce in 2017 – 2019 had intensified competition among platforms, making it increasingly challenging for Sendo to run effective app install campaigns. Competitors invest heavily in advertising, offering aggressive discounts and advanced targeting strategies to capture user attention.
Solution:
Innovated video ad formats to highlight app features and value, engaging users with fresh, captivating content.
Regularly updated creatives and optimized campaigns through A/B testing for maximum impact.
Conducted in-depth research to identify and target potential users with precision, improving conversion rates.
Focused on scaling successful campaigns across markets while maintaining performance metrics.
Result in KPI: 2,5 million installs
Achiement: Top 1 App Store and Google Play (2019)
Tân Tam Quốc – Itap GAME
The Challenge:
With a limited budget of $30 allocated for a Google Search campaign over three weeks, achieving a CPI target of $1 and driving NRU (new registered users) at $15 per login for the Tân Tam Quốc iTap game posed a significant challenge. The game’s large file size added an extra layer of difficulty, potentially discouraging user downloads.
Solution:
Despite these hurdles, the campaign successfully delivered results, achieving a CPI slightly above plan at $1.5.
Target precise audience by demographics, interests, and device usage.
Use engaging video ads showcasing gameplay and features.
Experiment with different ad formats, audiences, and creatives.
Engage users who interacted but didn’t install.
Result in KPI: 34,709 installs
Caraworld Real Estate
The Challenge:
The Caraworld Cam Ranh project faced a significant challenge in achieving the Lead Form KPI while collaborating with over 100 real estate agencies. The primary hurdles included working with a low raw lead budget, ensuring quality bookings for the project, and filtering out sabotaged lead forms caused by sales disruptions. The ultimate goal was to maintain a Net CPL (Cost Per Lead) of just 2.3 million VND.
Solution:
Creative Production: Developed engaging video and image creatives tailored to the target audience’s preferences.
Lookalike Audiences (LAL): Leveraged high-quality data to create precise lookalike audiences for improved targeting and lead generation.
Exclusion Strategies: Applied exclusion filters to eliminate irrelevant or unqualified audiences, maximizing efficiency.
This approach ensured optimized campaign performance, delivering quality leads while maintaining the strict CPL requirements.
Outcome: 2,300,000 VND/ CPL Net
Result in KPI: 3,000,000 VND/ CPL Net
Lalashop – Giving Gifts, Sending Love
Traffic has increased significantly by +200% compared to mid-2022 (~12K traffic).
The number of keywords has grown by +150% over the past two years (from ~7K to 17.8K).
Top 3 keywords have also shown stable growth.
Điện Lạnh Niềm Tin Việt – Uy Tín Chất Lượng Của Người Việt
Growth :Traffic has shown a modest growth with approximately 1.7K organic visits per month, showing an upward trend. However, there is still room for further growth as the traffic mainly comes from Vietnam (~98% of total traffic).