Trang Loc

Media Manager

Making new user acquisition plan, allocate digital budget monthly.

• Strategic Planning and Execution
• Channel Optimization
• Data-Driven Decisions
• App/Web Growth Management

User Journey Optimization:

Achieved ~2.5M installs in Aug 2019 with a CPI of $0.36; Top 1 App Store and Google Play (08.08.2019).
Increased store footfall for Vinamilk’s revamped locations, achieving 100% voucher distribution and 30% redemption rate.
Drove 1M+ orders during Black Friday 2018 and positioned the app among the top 5 in Southeast Asia (Q2 2019).

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